Viaduct Promotions was set up in 2008 by James Pegrum who was joined in 2013 by established national plugger Russell Churcher and Caroline Ranson. Viaduct specialise in National Radio campaigns, working closely with radio producers and presenters at some of the biggest stations in the country including Radio 1, Radio 2, 6 Music, Radio X, Absolute Radio, 1Xtra, Beats 1, Virgin Radio and many more to secure maximum radio exposure for our clients. We also cover select few regional radio stations including BBC Radio Scotland, BBC Radio Wales, Amazing Radio, The Selector, Soho Radio, Shoreditch Radio, Hoxton Radio, Reprezent, Radar and MCR Live.

James Pegrum founded the company after experience working with BMG, EMI Australia and 6 years at Intermedia Radio Promotions, where he worked with clients including Ministry Of Sound, Independiente, BMG, Universal and many more. Starting off as a regional radio promotions company, Viaduct expanded in 2009 to encompass all UK Radio and have worked with clients including Mute Records, Because Music, Universal, Memphis Industries, Moshi Moshi Records, Heavenly Recordings, Sunday Best, PIAS, ATO Records, Caroline International, Blue Flowers, Accidental Records, Hand In Hive and many more.

Russell Churcher joined Viaduct in the summer of 2013, following 8 years of previous experience working on National Radio promo campaigns at Pivotal PR. There he handled projects such as The Chemical Brothers, KT Tunstall, Joss Stone, Band Of Skulls, Justice, Groove Armada, Faithless, Newton Faulkner, Royksopp, Fedde Le Grand, Chris Malinchak, Chipmunk, Sway, Sneakbo & Skepta, amongst many others.

Caroline Ranson joined Viaduct in 2016 from a background in music journalism as Festivals Editor for a music publication. With mentoring from Russell and James and assisting with promotional campaigns across the roster, she is now running her own campaigns for artists including Charles Watson (Moshi Moshi), Vök (Nettwerk), Free Love (Full Ashram), Tallies (Fear of Missing Out Records), Feng Suave, Swimming Girls (Yucatan Records), Zilla With Her Eyes Shut (Accidental), and Hazel Iris.